‘Gears of War’ may be game that makes name for Xbox 360
In what is expected to be another record-breaking year for the more than $10-billion-a-year video game industry, the breakout hit is a science-fiction action game called “Gears of War.”
The game didn’t sneak up on anyone – developer Epic Games and Microsoft hyped it for nearly a year and a half leading up to its release Nov. 12 – but the futuristic sci-fi combat game has overcome an industry hurdle in establishing a new intellectual property as a hit.
It’s not easy to compete in the marketplace with Mario, Madden and other established franchises.
“Gears of War” has sold more than 1 million copies in the United States and an estimated 2 million copies worldwide, making it the best-selling game for Microsoft’s year-old Xbox 360 video game system.