Three rings to destroy your experience
Microsoft’s Xbox 360 was the first to be launched in the next-gen console wars. However, despite being released for over a year, the three rings of death still dog the console. And Microsoft has no answer to fix it. With the recent announcement of a 3 year retrospective warranty they have atleast healed a few wounds. Although this is not going to last in the long run. What will happen once the warranty period is over? If consumers still experience the same problem, is Microsoft going to fix it free of charge. This really is a design issue rather than anecdotal.
Xbox chief Peter Moore talked to NEWSWEEK’s N’gai Croal explaining the how, the why and the what.
Here is a small excerpt from this interview:
Lastly, when you realized, “This is what we’re going to have to do,” how did you feel?
I feel bad. I feel bad for the consumers that we haven’t taken care of, because they’re a really loyal and passionate bunch. You know Xbox Nation. I feel bad—more importantly, perhaps today—I feel bad for the people here in Redmond, because you don’t like to do this stuff. I don’t like to cause the corporation this kind of a financial hit. But it’s the right thing to do. I can tell you that everybody here is very supportive of doing the right thing here, regardless of the cost. Today, I feel bad for the people who work at Xbox, because I’m sure that people are going to look at this and feel real bad about what’s going on today. I’d like to think that by the time we get to E3 and we show that the business fundamentals are incredibly strong and the business is strong going forward, that people are going to feel a little better. But it’s kind of a sad day here today.