Console wars
Thanks to Halo 3, Microsft’s Xbox 360 finally beat the Wii in console sales in the US. However, the disappointing figures in Japan have made Microsoft announce a 13 percent cut in the console’s price. Sony’s PS3 also got a 10 percent price cut in Japan. On the other hand, Nintendo’s Wii is steal beating industry expectations as the units are still hard to find even after 9 whole months of its launch.
Microsoft may also announce a further price cut globally, come holiday season, to be more competitive against the PS3 and also against the Wii. Its been almost 2 years since the Xbox 360 was launched and, despite the hardware problems, the console has enjoyed superlative success thanks to games like Gears of War and Halo 3, with more to come. PS3 on the other hand, seems to be going the Betamax way. It may be well ahead in technology, but even that could not prevent Sony from selling its Cell processor-making unit to be sold.