Console wars
Tuesday, October 23rd, 2007Thanks to Halo 3, Microsft’s Xbox 360 finally beat the Wii in console sales in the US. However, the disappointing figures in Japan have made Microsoft announce a 13 percent cut in the console’s price. Sony’s PS3 also got a 10 percent price cut in Japan. On the other hand, Nintendo’s Wii is steal beating industry expectations as the units are still hard to find even after 9 whole months of its launch.
Microsoft may also announce a further price cut globally, come holiday season, to be more competitive against the PS3 and also against the Wii. Its been almost 2 years since the Xbox 360 was launched and, despite the hardware problems, the console has enjoyed superlative success thanks to games like Gears of War and Halo 3, with more to come. PS3 on the other hand, seems to be going the Betamax way. It may be well ahead in technology, but even that could not prevent Sony from selling its Cell processor-making unit to be sold.
Sony will not be able to match the success of PlayStation 2 with its new gaming console, the PlayStation 3, according to outgoing Electronic Arts
Nintendo’s Wii console is benefiting from the large price gap between it and the PlayStation 3 (PS3) console, outselling the
Rabid video gamers could get some help keeping in touch with the outside world this weekend as Nintendo Co. launches an online news service through its popular Wii console.
For video-game players, the holidays are clearly the busiest, most wonderful time of the year. The shopping season is when most of the biggest games are released and when hardware makers like Nintendo and Sony usually unveil their snazziest products.
Although Nintendo claimed a big victory in the opening battle of the next-generation console wars, selling more than 600,000 of its Wii systems in North America shortly after its launch date, new sales data indicates that Microsoft’s Xbox 360 actually won the holiday wars.
Gamers are in for a lot of new videogames in 2007. Those looking forward to “Halo 3” on Xbox 360 can now see new footage of the game courtest of developer Bungie. Although no release date has been announced, you can bet the game will be out by Thanksgiving of 07.
Now that all three major game console vendors have launched their next-generation gaming machines and the portable entertainment market is also healthy as ever, the race for consumer spending is on, analyst firm Ovum said in a recent report.


