Console wars
Tuesday, October 23rd, 2007Thanks to Halo 3, Microsft’s Xbox 360 finally beat the Wii in console sales in the US. However, the disappointing figures in Japan have made Microsoft announce a 13 percent cut in the console’s price. Sony’s PS3 also got a 10 percent price cut in Japan. On the other hand, Nintendo’s Wii is steal beating industry expectations as the units are still hard to find even after 9 whole months of its launch.
Microsoft may also announce a further price cut globally, come holiday season, to be more competitive against the PS3 and also against the Wii. Its been almost 2 years since the Xbox 360 was launched and, despite the hardware problems, the console has enjoyed superlative success thanks to games like Gears of War and Halo 3, with more to come. PS3 on the other hand, seems to be going the Betamax way. It may be well ahead in technology, but even that could not prevent Sony from selling its Cell processor-making unit to be sold.

So Microsoft is marching Xbox 360 v.2 into stores in less then a month. Dubbed the
Sony will not be able to match the success of PlayStation 2 with its new gaming console, the PlayStation 3, according to outgoing Electronic Arts
For video-game players, the holidays are clearly the busiest, most wonderful time of the year. The shopping season is when most of the biggest games are released and when hardware makers like Nintendo and Sony usually unveil their snazziest products.
Microsoft on Thursday claimed victory for its Xbox 360 games console in the key US holiday season, citing industry sales figures that gave it a 51 per cent market share.
In what is expected to be another record-breaking year for the more than $10-billion-a-year video game industry, the breakout hit is a science-fiction action game called “Gears of War.”



