Microsoft backflips on ridiculous Hotmail name change
Saturday, February 10th, 2007Microsoft has backflipped on its plan to completely kill off the Hotmail brand. Instead of calling its new web mail service Windows Live Mail, it will now call it Windows Live Hotmail.

Microsoft has been developing a new web mail service, which the company says is faster, simpler, and safer than its old Hotmail platform. Microsoft’s plan was to call the new service Windows Live Mail.
According to Senior Product Manager, Richards Sim, users testing the new web mail service were confused by the name Windows Live Mail when they thought the new service was an upgrade to Hotmail:
“We found that many users were extremely loyal to the Hotmail brand and perceived the beta as an upgrade to Hotmail. In fact, our most loyal users have been very happy with Hotmail for years and while they loved the improvements in the beta, some were a bit confused by name change,” Sim wrote on the company blog.





